Ashok Mahindru emphases on the importance of R & D in product and process imporvements

Under the leadership of our Chairman Ashok Mahindru Advance's surfactant business has been driven with the sole objective of product and process improvement. Mr. Ashok Mahindru lays emphasis on continuous effort to offer better quality product by process optimization and it has been a constant exercise of our R& D division. The company can proudly claim many achievements to its credit in LAB sulphonation innovation guided by Mr. Ashok Mahindru which improved the product quality and enhanced customer delight. Some of the noteworthy achievements of Mr. Ashok Mahindru led group are as below:

• First in the country to improve the active matter content of LABSA from 85% to 86% in 1984-85 to above 90% through Sulphuric Acid route led by Mr. Ashok Mahindru
• Against the average colour of the finished product, which was above 300 Klett in the days of sulphonation with oleum, our team led by Mr. Ashok Mahindru could deliver a final material with colour as low as 35 Klett on sulphuric acid route and successfully establish this product as a quality parameter with detergent manufacturers 
• Developed in-house by Mr. Ashok Mahindru, a state of the art system for neutralisation and drying of LAS paste. The specially designed drying system of Mr. Ashok Mahindru operates on the lowest specific consumption of utilities like steam & electricity 
• By application of process reengineering and incorporation of automatic control systems the group under Mr. Ashok Mahindru has developed a reaction system capable of running at about six times the throughput capacity of existing reactor